Resellers differ from Retailers. Both resellers and retailers sell products. However, the primary differences are that a retailer has a well-established brick-and-mortar store or online business. They also sell directly to customers. However, a reseller acts as the middleman and buys products from retailers or wholesalers at a discounted price to pass to consumers. Resellers can be businesses or individuals with a wide variety of industries.
To identify the most suitable reseller partners, you have take into consideration your market reach as well as your product knowledge and strategic alignment. A good reseller partner has a presence in your target market and deep technical expertise, so they can represent your brand and products accurately. They are knowledgeable of your products and services, allowing them to develop value-added offerings like bundling or customizations that enhance the customer experience.
If you’re looking to broaden your reach geographically, connect with new customers, or increase sales finding the right reseller can be an excellent option to grow your company. When contacting potential resellers in order to establish a relationship with them, make sure to highlight the common interests or connections. This will make you stand out and assist you to create a lasting connection with them. LinkedIn communities and groups can be used to establish connections with potential partners in your industry. Don’t forget to keep track of your outreach, response, and follow-up steps to stay on the forefront of your efforts.